Admittedly, quite a number of private colleges have become favorite choices. One major reason is that these private universities turn out “market-worthy” graduates, directly absorbable for employment, or better still, capable of creating jobs as entrepreneurs. On account of this, the book Panduan Memilih Perguruan Tinggi 2010 (University Guide 2010) published by Tempo’s Data & Analysis Center this year is themed the Best Private Universities. As usual, Tempo also makes a long report as a companion to the book. The topic we choose is the universities established by tycoons. It is based on the consideration that tycoons have had clear business and market visions. Therefore, the educational institutes they set up are not far from their business visions, which are certainly combined with non-commercial missions. Yes, these universities generously offer scholarships especially to bright, disadvantaged ones. This is part of the tycoons’ and their business colleagues’ corporate social responsibility program.