IN 2014, Indonesia held the most interesting election in its history. The tight race between the Prabowo Subianto-Hatta Rajasa and Joko Widodo-Jusuf Kalla tickets whipped the nation into a political frenzy. These two pairs of running mates tried different ways to win over voters, through traditional media such as television, newspapers and radio, plus the new and far-reaching social media. Social media battle became the yardstick to measure their electability on the internet. Many surveys proved that social media could be used as a reference for their campaign efforts