THE Susilo Bambang Yudhoyono-Boediono duo secured a landslide victory in the presidential election this year. The unprecedented victory is attributed to image enhancement through advertisements and huge financial contributions from all corners. How did this political machine operate behind the campaign scene? And why did the other pairs perform so poorly in their strongholds? In fact, Jusuf Kalla suffered heavy defeats in Aceh and Ambon—two areas which he had handled so far.

Keywords :
Susilo Bambang Yudhoyono , Boediono ,